I'm a brand new Feathr customer. Where do I begin?
That's one of the most common questions we get from our newest customers. In this article, you'll learn the first steps you'll need to take in order to ensure Feathr is correctly implemented and your team has the training, information, and resources it needs to be successful.
1. Add the Google Tag Manager container to your website(s)
As our team is creating your Feathr account and preparing to send your login credentials, your will receive an email from your onboarding specialist providing you the code for your Google Tag Manager, which contains the Feathr Super Pixel. Follow the instructions in that email to add it to your organization's website and other web properties.
Google Tag Manager (GTM) is a javascript container within which you will place the Feathr Super Pixel. This step connects your website data to your Feathr platform, enabling Feathr's powerful analytics and audience-building tools. Using GTM offers the most flexible set of options to make changes or add custom code, if needed, because editing a single GTM container pushes your edits live to any location where the container has been placed.
Once your Feathr account is created, you will receive login credentials via email. Once you've logged in to Feathr, you can collect your Super Pixel and place it within your GTM container. Then sit back and watch the data roll in.
2. Invite your team and add billing information
Make sure you invite anyone else on your team that will be a Feathr user by following the steps in this article. Once you invite them, they will receive an email prompt to set up their own user account.
You can't launch any campaigns until you add billing information into your Feathr account, so review this article to learn about your billing options and how to set up the billing configuration of your choice.
3. Enroll in Feathr Academy
Everything you need to learn about using Feathr can be found on Feathr Academy, our free online training courses. Log in with your Feathr credentials, sign up for the course(s) of your choice, and you'll be an expert in no time.
4. Start Your First Project
All Feathr campaigns are organized in folders called Projects, where you can apply separate billing configurations if you choose. Making a project is simple: from your Projects menu, click the big plus sign, name your Project, and choose a billing configuration. Once inside the Project folder, you can view your Campaign and Flights menus.