Understand where and how your ads are appearing across the web in this article.
You've launched a retargeting campaign, and now you want to see it in action, but often you won't actually see your ads across the web as the campaign runs. Why is that?
How retargeting works
Once someone visits your site and becomes part of the segment you're targeting in a campaign, they should start seeing your ads. However, the Feathr algorithm for ad bidding, placement, and fulfillment is almost impossible to predict; meaning, there's no guarantee that the next web page you visit will show you your ad.
When a user from the targeted segment in your campaign is identified on the web, a "bid request" is triggered. The request goes from the site publisher to one of many ad exchanges, which submit it to multiple advertisers who automatically submit bids in real-time to place their ads. Various advertisers bid on each impression as they are served. The impression goes to the second highest bidder and their ad is served on the page, usually happening within milliseconds. So, it's quite a complicated, fast-moving process that's all done through our automated algorithm.
Additionally, we are partnered with over 85 different ad exchanges, so there are a ton of options for where your ads can be shown. Don't worry, if you're not seeing it, someone else in your targeted segment is!
Other influencing factors
Unfortunately, unless you are also browsing around the internet all day, there is a chance you won't actually see your ads. Most of us are on our computers during the day at work, but usually aren't on our favorite sites where lots of ad space is available. We are typically stuck in emails, meetings, editing documents, or looking at our calendars to set up our next meetings-- and these just aren't places where you'll see your ads.
So, unless you are going home and going onto your event site from your work computer and then doing some browsing, chances are you won't see your terrific ads.
However, not all hope is lost. Some of the most common places we see ads are on local news and weather sites. Try visiting your tracked website and then going to weather.com or you local news channel--it's more likely you'll see your ads there!
There are a few options within the app to see where and when your ads are being seen. You can view the Live Report of any of your Published campaigns clicking the Campaign name.
Your campaign report shows you the most popular sites where your ads are showing. Remember, the ads are only appearing on the pages your targeted users are visiting!