What is an Invites Campaign?
An Invites Campaign allows the Partners of your event refer and invite their customers and colleagues to the event (or webinar, happy hour, etc.). It is actually a group of up to 3 sub-campaigns that each have their own templates and tracking:
Each sub-campaign will produce these different pieces of content for the Partners to use. The Invites Campaign will keep all of the different pieces organized for use and reporting.
When setting up an Invites Campaign, you can select what kind of content you want them to use, what that content looks like, and what the Goal of the campaign is (registrations, purchases, downloads, etc.). It's as customizable as an Ad Campaign!
When to Use Invites Campaigns
You should use Invites Campaigns in any situation where you want your Partners (Exhibitors, Sponsors, Speakers, etc.) to invite or refer their contacts to your event. Encouraging and enabling your exhibitors to invite their customers and prospects to your event is a very common use case.
However, it doesn't have to stop there. Why not include Speakers and Sponsors as well? And don't just think about your Event-- you could use these for membership referrals, webinars, educational programs, and more. The world (of referrals and invites) is your oyster!
What does Invite Campaign Content Look Like?
You'll design the Invite Campaign's Content using our template builders. Each piece can have keywords that populate with each of your Partners' customized information, like their Booth Number, Website, or Logo, for example.
Again, each of these is optional to use; it's up to you what you want your Partners to have access to. If you're not sure, we recommend just starting with Landing Pages.
Example Landing Page
Example Invite Email
Example Invite Banner
Once the templates for each piece of content are made, it's easy for your Partners to update their information to customize their collateral, save, and share!
How do my Partners Access their Content?
When you create an Invites Campaign, you will associate the Partners who you want to participate. Then, you will Message your Partners with instructions on how to participate, information on incentives, and access to their unique Dashboard links. When the Partners visit their Partner Dashboards, it will automatically populate with the collateral you chose, with easy "share" buttons.