We do our best to stay within your media budget, however sometimes campaigns can overspend. When allocating your media budget, you should take into account that campaigns can spend more than their configured budgets by up to 5%.
Why did the campaign overspend?
The demand-side platform (DSP) that Feathr uses to purchase ad space may show ads and spend faster than can be reported back to Feathr. In this case, Feathr is not notified that you have surpassed your budget in time to stop the campaign. Typically, there is a 24 hour delay in budget spend reporting back into the app.
What should I do if campaign has spent more than a reasonable amount?
If you suspect your campaign has overspent beyond what is reasonable, contact your Feathr Customer Success Manager.