Last updated: 11/14/18

Disclaimer: This article assumes that you are already familiar with building Segments and focuses on selecting specific Attribute and Activity Filters. For a step-by-step guide to building a Segment please read the How to Create New Segments article.

This article provides examples of common Segments to get you started if you're not sure how to begin using your data and some advanced filtering options to build more specific Segments to take you to the next level. 

Basic Segments

Full Website

This Segment captures everyone who has visited your website

  1. This Filter is based on an Activity
  2. The Activity is visiting a page of a website ('URL')
  3. A Full Website audience should track everyone who visits any page of the website so the URL 'Starts with' the base URL. 
  4. The URL you enter should be the base domain of which all URLs of the website are based on. For example, the Feathr domain is https://www.feathr.co/ and every page of our site begins with that URL. 
  5. Because there is only one filter for this Segment the Mode is irrelevant. 

Note: You can also use the 'Wildcard' filter. When using 'Wildcard' remember to include * at the end of the main domain URL to command Feathr to track users that visit any page that starts with the base domain URL.

Attendee Prospects

This Segment captures every user who has visited webpages that you have specified as Attendee facing. There are multiple ways to create an Attendee Prospects Segment depending on how your website is organized. 

The first way to create an Attendee Prospects Segment is to follow the steps of creating a Full Website Audience including at the end of the base URL the title of your attendee section. It would look like the image below:

Please note: This way of building an Attendee Prospects Segment only works if your website is organized in a way that all pages relating to attendees start with the same base URL that is different from the Full Website base URL, e.g. your attendee facing pages have URLs that look like: 

  • http: //greatevent.com/attendees
  • http: //greatevent.com/attendees/info
  • http: //greatevent.com/attendees/learn-more

The second way to create an Attendee Prospects Segment is to include each attendee facing URL which will look something like the example below:

The key differences you should note are:

  1. You are including exact URLs so the Filter you select is 'Equals'
  2. Include the full URL of the attendee facing page. This is an exact URL do not include a wildcard * 
  3. Change the Mode to match 'Any'. This will capture users who visit any of the listed pages. (Or to create a Segment of highly engaged attendee prospects keep the Mode as 'Match All') 

Exhibitor Prospects

This Segment captures every user who has visited webpages that you have specified as Exhibitor facing. Like Attendee Prospect Segments there are multiple ways to create them depending on how your website is organized. 

The first way to create an Exhibitor Prospects Segment is to follow the steps of creating a Full Website Audience including the title of your exhibitor section at the end of the base URL. It would look like the image below:

Please note: This way of building an Exhibitor Prospects Segment only works if your website is organized so that all pages relating to exhibitors start with the same base URL that is different from the Full Website base URL, e.g. your exhibitor facing pages have URLs that look like: 

  • http: //greatevent.com/exhibitors
  • http: //greatevent.com/exhibitors/exhibit
  • http: //greatevent.com/exhibitors/learn-more

The second way to create an Exhibitor Prospects Segment is to to include each attendee facing URL which will look something like the example below:

The key differences you should note are:

  1. You are including exact URLs so the Filter you select is 'Equals'
  2. Include the full URL of the exhibitor facing page. This is an exact URL so no wildcard * is needed
  3. Change the Mode to match 'Any'. This will capture users who visit any of the listed pages. (Or to create a Segment of highly engaged exhibitors prospects keep the Mode as match 'All')

Suggested Segments

These are Segments that utilize readily available advanced tracking Attributes to give you deeper insights into your users' behavior and engagement.

Super Users

These are the users who engage most often with your website. To create a Super Users Segment you'll utilize the 'Times Seen' Attribute:

In our example we designated a Super User as a user who has visited the website more than 15 times. You may determine that your minimum number of visits may be more or less than 15 times. Using this filter in your People Dashboard under 'Explore' is a good way to test and determine how many visits makes a 'Super User'

New Users

This Segment captures users who have recently engaged (or re-engaged) with your website for the first time using the 'Date Created' Filter:

In the example, we designated a New User as a user who joined the Segment within the last 4 weeks. This makes our Segment dynamic as users will be filtered out after they've been in the Segment for more than 4 weeks. You also have the option to set New Users as people who were first seen on or after a specific date

Disengaged Users 

These are users who have not recently interacted with your website and have become disengaged. To track them use the 'Date Last Seen' Filter:

In our example, a Disengaged User is someone who has not been seen in more than 6 weeks. You can also set the Filter to a specific date when they were last seen.

Combine Filters to Create (Even More!) Personalized Segments

Now that you're familiar with building basic Segments you can combine Filters to create even more personalized Segments like Super User Attendee Prospects or New
Exhibitor Prospects by combining filters. 

Please Note: In these examples the Mode is set to 'Match All' because all Filters must be true of a user in order for them to be included in the Segment.

For example:  

New Attendee or Exhibitor Prospects: Combine 'Date Created' and 'URL

Super Users who engaged during a specific timeframe: Combine 'Times Seen' and 'Date Last Seen'

These are only a few examples of the Segments you can create using the different Attribute and Activity Filters offered in Feathr and with the Custom Attribute information you may be pulling in. 

Why is my segment size different than another tracking service or my confirmation roster?

From Google Analytics to more basic domain tracking, often you may be tracking a page through multiple services. There may be a difference between another service and Feathr because a Feathr segment is made up of People records. These records are only made if the user has 3rd party cookies turned on in their browser and when we are reasonably assured that the user is a real human. Many services do not account for bot traffic when reporting view numbers while Feathr removes those from the data you collect. Take for example, if 10 users have reached your confirm URL (and presumably registered or purchased something) but only 9 Person records show up in Feathr, it could be that the single untracked user configured their browser to not allow Feathr to cookie them. This is why a segment, especially a confirmation segment, should not be treated as a roster.

Related Articles

How to Create New Segments
Glossary of Attributes and Activities
How to Add the Super Pixel to Your Site

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