You're ready to start selling Sponsored Retargeting to your Partners, but in order to be fully prepared, you should review these common objections that your Partners may ask. There are plenty of other articles and videos at the bottom of this page, as well. 

Objection:
Can I determine on which sites my ads will appear?

Response:
Your ads will be delivered programmatically wherever the agreed upon targeted segment is browsing online. That means that you don't have exact control over the exact list of websites that your ads will show on, but they only appear where a user is browsing.
However, we do exclude adult/inappropriate content website altogether, and can block any additional websites that you choose.

Objection:
Why do I need a digital sponsorship in addition to my at-event sponsorship?

Response:
The real asset we have is our targeted, segmented audience(s). If our tracked audience didn't come to the event venue, there would be no value for you to sponsor the event--they just wouldn't see you. But, our audience doesn't only exist at the event. They exist year-round, online.
Digital sponsorships allow you to get exposure to that audience digitally, both to enhance the value of your at-event sponsorship (by priming our audience pre-event) and to generate results all year long (by using a post-event campaign, or a year-round Partner campaign). 

Objection:
How will I know if the ads are being served properly?

Response:
We run your campaign through a retargeting partner of ours, Feathr. When your campaign is launched, we can send you a link to a live report of your campaign that will show you--in real time--the performance of your campaign. You can see the campaign length, total impressions served, total clicks, and unique users reached. 

Objection:
Why do I need to show my ads on other websites when your site focuses on my industry?

Response:
We have the right people visiting our site, but we only have them for as long as they are reading our articles. Using retargeting, you can interact with those users while they're on our website and when they leave to browse the rest of the internet.

Objection:
Will this offend or feel creepy to my customers?

Response:
Feathr encourages the industry best practice when it comes to ad frequency. Even the most intense ad package is well within best practice of most ad guidelines. When launching a campaign, you have control over the frequency with intensity options of light, medium and heavy or custom options.

Objection:
This is too much work for our creative department.

Response:
We only need three sizes of ads – the most standard in the industry: 728x90, 300x250, and 160x600. Designers are usually very comfortable producing these ad sizes.
We can even use an existing set of ads that you've used for other display advertising campaigns. Here's a link to all the creative sizes that we accept: Creative Specs for Display Campaigns

Related Articles:
Train Your Sales Team to Sell Sponsored Retargeting
How to Create Sponsored Retargeting Packages
What is Sponsored Retargeting?
How to Fulfill A Sponsored Retargeting Campaign

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