Last Updated 10/8/2018.

Metadata is essentially data that describes data. It helps describe and categorize your content when it's being shared on social media or when it's displayed as a search result in a search engine. You can add metadata to provide context to your templates in using the Template Editor. Adding metadata is optional, but recommended, as it provides better context and details about the content you are sharing.

  1. Navigate to your Template. You can create a new one or edit an existing template
  2. Click on 'Metadata' tab above the template

Adding Metadata to your Template


The General metadata will describe and give context to your content. The information that you insert into these fields will be displayed in search results and when being shared on social media.

  • Title: The title will appear in your search results and will also be added to the browser tab when someone is viewing your page
  • Description: The description will be displayed in both social media shares and search results
  • Author: You can include the author to provide additional context

Note: Take your time filling out these fields. These fields can determine whether or not someone will click on your link which can ultimately affect your conversions.

Open Graph Metadata

Open Graph metadata enables your page to have the same functionality as any of the other objects found in a social media platform like Facebook or Twitter. 

  • Open Graph Title: This title will be displayed whenever your content is shared on social media
  • Open Graph Object Type: The object type describes the object that you are sharing and helps format your content (i.e. website, article, profile)
  • Open Graph URL: The URL of the image that is shown when someone shares your content on social media
  • Open Graph Image Width and Height: The size of the image that will be shown when someone shares your content on social media

Twitter Metadata

Twitter metadata is used by Twitter to provide context to your content when being shared in tweets. 

  • Twitter Site Username: The Twitter handle that is associated with the website
  • Twitter Creator Username: The Twitter handle that is associated with the content creator

Common Questions

How can I see a preview of what a shared post of my content will look like?
Your content can previewed on a Partner Dashboard. To preview what a shared post will look like, we recommend creating a test Partner and adding them to an Invite Campaign that includes the content with the included metadata. You can preview the content on the test Partner's dashboard by clicking on any of the social media icons. 

Related Links

How to Create a New Template
Adding a Countdown Timer to Templates
Adding a Form to Templates

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