Last Updated 8/7/2018.

Building specific Segments is a great way to created groups of users that you can target in a campaign. But making sure those Segments are as accurate as possible can be tricky! Below we'll review some of the less commonly used filters to ensure you're using all the tools available to make your perfect Segment.

Before getting started, be sure to read the article on Tips for Using Segment Filters and Predicates. Most of the information reviewed here must either be captured using Feathr CRM. Otherwise, it's tracked by the sprinkle function from the Super Pixel.

Age

  1. In the Explore section of Feathr, click on 'Change Filters'.
  2. Click '+ Add Filter', 'Attribute', 'Age', then select your Predicate. This can be equals, does not equal, greater than, less than, exists, or does not exist. 
  3. Type in a numerical, whole number in years as the comparison. For example: 

4. Click 'Ok' or click away to build the segment. This will generate a Segment of those who have a number greater than 52 in their Age Attribute. This number must either be captured via a form using the custom update script, or imported in a People List import to the corresponding "Age" field, as seen below.

Reminders: the Age Attribute must be a whole, numerical number with no commas or decimals. The 'greater than' and 'less than' predicates do not include the number selected.

Other filters that use numbers: Income (in dollars per year), Times Seen, Conversions, Latitude, Longitude.

Ethnicity

The ethnicity options in Feathr are standard and used across forms, census surveys, and medical purposes. You can always create your own custom field for ethnicity and use a text field instead of a drop down menu. 

  1. In the Explore section of Feathr, click on 'Change Filters'
  2. Click '+ Add Filter', 'Attribute', 'Ethnicity', then select your Predicate. This can be equals, does not equal, contains, starts with, exists, or does not exist. 
  3. The options are defined by the standards set by NIH, which are 'American Indian or Alaska Native', 'Asian', 'Black or African American', 'Hispanic or Latino', 'Native Hawaiian or Other Pacific Islander', and 'White.'
  4. This value must either be captured via a form using the custom update script, or imported in a People List import to the corresponding "Ethnicity" field.

Education

The Education Attribute is meant to be used to identify the highest level of education achieved. 

  1. In the Explore section of Feathr, click on 'Change Filters'
  2. Click '+ Add Filter', 'Attribute', 'Education', then select your Predicate. This can be equals, does not equal, contains, starts with, exists, or does not exist. 
  3. The comparison options are 'High School', 'Associate Degree', 'Bachelor's Degree', 'Master's Degree', 'Professional Degree', or 'Doctorate Degree.'
  4. This value must either be captured via a form using the custom update script, or imported in a People List import to the corresponding "Education" field. Remember, it's meant to identify the highest level of education of an individual.

Times Seen

The total number of times the person produced a tracked activity, or breadcrumb. 

  1. In the Explore section of Feathr, click on 'Change Filters'.
  2. Click '+ Add Filter', 'Attribute', 'Times Seen', then select your Predicate. This can be equals, does not equal, greater than, less than, exists, or does not exist. 
  3. Enter an integer in the next section. 

The "Times Seen" attribute corresponds to the "Seen Count" field in the info section of a Person. Breadcrumbs counted include, but are not limited to: 

  • Web Page View
  • Link Click
  • Ad View
  • Ad Click

Date First Seen (Date Created) & Date Last Seen

Date First Seen represents the date this record was created, based on the Super Pixel. For example, the first time they visit your website and become tracked would be the Date First Seen. Date Last Seen represents the date of the last time the person represented by this record produced a tracked activity (breadcrumb). 

  1. In the Explore section of Feathr, click on 'Change Filters'
  2. Click '+ Add Filter', 'Attribute', and 'Date First Seen', for example. Then select your Predicate. This can be equals, does not equal, exists, does not exist, after, after date, before, or before date. 
  3. If you select 'after' or 'before', then you enter an integer and select the Unit. The units are Hours ago, Days ago, Weeks ago, Months ago or Years ago. 
  4. If you select 'after date' or 'before date', you then use the calendar picker to select a date. 

*Note: The "Date First Seen" attribute is generated through the Super Pixel, or via an email upload using today's date. However, you can create your own custom field when uploading an email list, if you have a separate "Date Created" field you'd like to use.

Conversions

The total number of conversions tracked for this Person. This includes campaign conversions and landing page conversions. 

  1. In the Explore section of Feathr, click on 'Change Filters'.
  2. Click '+ Add Filter', 'Attribute', 'Conversions', then select your Predicate. This can be equals, does not equal, greater than, less than, exists, or does not exist. 
  3. Type in an integer as the comparison.

Last Browser

The last internet browser this person used. It appears in filters as "Last Browser" and shows as "Browser" under a Person's info. 

  1. In the Explore section of Feathr, click on 'Change Filters'
  2. Click '+ Add Filter', 'Attribute', 'Last Browser', then select your Predicate. This can be equals, does not equal, contains, starts with, exists, or does not exist. 
  3. When you select 'equals' or 'does not equal', the comparison options are Firefox, Chrome, Safari, Opera, Internet Explorer, Microsoft Edge, Android Browser, or Blackberry Browser. 
  4. If you select any other option, you use the text box to type in the value.

Last Platform

The last operating system this person used. It appears in filters as "Last Platform" and shows as "Platform" under a Person's info. 

  1. In the Explore section of Feathr, click on 'Change Filters'.
  2. Click '+ Add Filter', 'Attribute', 'Last Platform', then select your Predicate. This can be equals, does not equal, contains, starts with, exists, or does not exist. 
  3. When you select 'equals' or 'does not equal', the comparison options are Windows, OSX, Linux, iPhone, iPad, or Blackberry. 
  4. If you select any other option, you use the text box to type in the value.

Continent

Continent is derived from the IP data tracked for this Person. Continent isn't visible in text form, but you can see someone's tracked Country in their Activity Overview. 

  1. In the Explore section of Feathr, click on 'Change Filters'
  2. Click '+ Add Filter', 'Attribute', 'Continent', then select your Predicate. This can be equals, does not equal, contains, starts with, exists, or does not exist. 
  3. When you select 'equals', or 'does not equal', the comparison options are Africa, Antarctica, Asia, Europe, North America, Oceania (Australia), and South America.
  4. If you select any other option, you use the text box to type in the value.

Common Questions

Which filters use only integers as the value?
Age, Income, Times Seen, Conversions, Latitude and Longitude use integers as the value when filtering. This means you can only use numbers as the comparison option.

How do I instruct Feathr to pull in the information that is not available via the Super Pixel?
You can pull in additional, custom data by implementing the Custom Parameter Update Script. You can use this to capture things like Name, Email, Companies, etc. Follow the instructions of the Super Pixel Implementation Guide and read the Glossary of Attributes and Activities to make the information available in Feathr.

Related Articles

Glossary of Attributes & Activities
Super Pixel Implementation
Tips for using Segment Filters and Predicates

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